Register
Login
About the course
Deakin’s Graduate Certificate of Business (Marketing) builds core marketing capability for professionals seeking to upskill or change careers. You’ll develop foundations in consumer behaviour and marketing management, with options to explore contemporary areas such as MarTech, digital and social media marketing, design thinking, analytics and sustainability. Delivered online with flexible study, it can also provide a pathway into the Master of Business (Marketing). This is a Graduate Certificate in marketing within Business & Commerce.
Career outcome
Graduates can pursue or advance roles that apply marketing strategy and customer insights across industries. Typical pathways include marketing coordinator/assistant, digital or social media marketing roles, brand or product support, customer experience and insights support, and small-business marketing. The course strengthens practical skills in marketing management and consumer behaviour and can support progression to further postgraduate study. This is Graduate Certificate preparation for marketing careers in Business & Commerce.
Average Salary***
