Graduate Certificate of Applied Digital Marketing

About the course

Designed with industry input, this graduate certificate builds practical capability in applied digital marketing and the strategic use of social and digital media. You’ll critique current marketing issues, develop strategy, and use industry tools for publishing, listening and analytics. The course includes creating a digital marketing plan for a real organisation and applying SEO, digital analytics and emerging technologies. This is a Graduate Certificate in marketing.

Career outcome

Graduates can apply digital marketing strategy, social media planning and analytics to support organisational growth, including in small-to-medium enterprises and marketing teams. Skills align to roles involving social and digital media management, content and campaign support, website and performance analytics, and digital planning. The course also supports marketers seeking to upskill in SEO and data-driven decision-making. This is a Graduate Certificate in digital marketing. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

Living Costs in Sydney**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22	Rent per Month (1 bedroom in City Centre) A$ 2,207 - 2,918	Rent per Month (1 bedroom Outside of Centre) A$ 1,599 - 2,115
Transportation (Daily) A$ 9 - 10	Utilities per Month (Electricity, Mobile & Internet) A$ 219 - 290

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)