Graduate Certificate in Digital Marketing (ARC701.1)

About the course

The Graduate Certificate in Digital Marketing is designed for professionals seeking to build or update capabilities in contemporary digital marketing. You’ll develop practical knowledge of planning and executing digital campaigns, using online channels and content to engage audiences, and evaluating performance to guide decisions. The course is flexible for working students through blended, on-campus or online study in the media and communication discipline.

Career outcome

Graduates can pursue roles supporting digital marketing and communication activities across agencies, government, not-for-profits and private organisations. Potential pathways include digital marketing coordinator, social media or content roles, campaign support, marketing communications assistant, and entry-level digital strategy or analytics support. This graduate certificate provides a focused postgraduate credential in digital marketing within the media and communication field. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

Living Costs in Canberra**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,584 - 2,095	Rent per Month (1 bedroom Outside of Centre) A$ 1,253 - 1,657
Transportation (Daily) A$ 4 - 10	Utilities per Month (Electricity, Mobile & Internet) A$ 264 - 348

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)