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Consumer Behaviour and Marketing

Bachelor Degree / Honours Degree.
University of Reading

150

in world course ranking*

22

in local course ranking*
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About the course

The undergraduate business & commerce program provides foundation and advanced studies in the disciplines of accounting, actuarial studies, business, economics, finance, econometrics, management and marketing.

What you will learn

Advanced levels of knowledge and skill in those disciplines are developed through a combination of core and elective subjects such as strategic planning, customer relationship management, financial decision making, leadership, operations management, business law, behavioural commerce, entrepreneurship and marketing.

Career outcome

Living Costs in Reading**



Restaurant
(Meal, Inexpensive Restaurant)
£ 10 - 14

Rent per Month
(1 bedroom in City Centre)
£ 762 - 1,008

Rent per Month
(1 bedroom Outside of Centre)
£ 679 - 898

Transportation
(Daily)
£ 3 - 4

Utilities per Month
(Electricity, Mobile & Internet)
£ 174 - 231

Average Salary**


Costs

Tuition fees per year

£ 16,070

Information

Duration

3 years

Upcoming Intakes

Sep 2019

Course Code

N/A

Hotline

+60 3 5634 3767

Email

unitedkingdom@augstudy.com

Scholarships

China Scholarship Up to £5K

Up to £5,000

Henley Business School Executive MBA (Global) Bursaries

Up to 50% of tuition fees

Henley Business School Executive MBA (Global) Scholarships

Up to 50% of tuition fees

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