Consumer Behaviour and Marketing

About the course

The undergraduate business & commerce program provides foundation and advanced studies in the disciplines of accounting, actuarial studies, business, economics, finance, econometrics, management and marketing.

What you will learn

Advanced levels of knowledge and skill in those disciplines are developed through a combination of core and elective subjects such as strategic planning, customer relationship management, financial decision making, leadership, operations management, business law, behavioural commerce, entrepreneurship and marketing.

Career outcome

Living Costs in Reading**

Restaurant (Meal, Inexpensive Restaurant) £ 10 - 14	Rent per Month (1 bedroom in City Centre) £ 762 - 1,008	Rent per Month (1 bedroom Outside of Centre) £ 679 - 898
Transportation (Daily) £ 3 - 4	Utilities per Month (Electricity, Mobile & Internet) £ 174 - 231

Average Salary**