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About the course
Federation University’s Bachelor of Sport Management prepares you for the fast-moving global sport industry by combining core business skills with sport-specific application. You’ll study areas such as finance, HR, digital marketing and governance, while developing the ability to analyse data, navigate policy and lead teams. Industry-connected projects, guest speakers and real case studies help you build a professional network and career readiness in sport management. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates can pursue roles across community and elite sport organisations, events and facilities, and commercial sport enterprises. Career options include sports administrator, club manager, operations coordinator, facility manager, event manager, sports development officer, athletic services coordinator, sports marketing manager, and membership or fan engagement officer. The degree supports entry into sport business and management careers with practical experience gained through industry engagement and placements.
Average Salary***
