Bachelor of Media and Communication (Public Relations)

About the course

This Bachelor of Media and Communication majoring in Public Relations builds practical skills to plan and deliver communication campaigns across contemporary media channels. You’ll learn how to craft messages, manage stakeholder relationships and develop strategies that support organisations and brands. The course emphasises industry-relevant practice and communication expertise for the media sector. This is a bachelor qualification in media and communication. The programme develops media literacy, content creation, and professional communication skills for digital and corporate environments.

Career outcome

Graduates can pursue roles creating and managing communication for organisations across corporate, government, agency and not-for-profit settings. Career paths may include public relations practitioner, communications adviser, media relations coordinator, content and social media specialist, or corporate communications officer. The major supports work in reputation management, campaign planning and stakeholder engagement. This is a bachelor pathway into media and communication careers.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)