Bachelor of Media and Communication (Professional) (Social Media)

About the course

The Bachelor of Media and Communication (Professional) (Social Media) develops practical and strategic skills to plan, create and manage social media content and campaigns. You’ll build capability in digital communication, audience engagement and platform storytelling, with a strong focus on industry-relevant practice and professional preparation. This is an undergraduate professional media and communication degree specialising in social media. The programme develops media literacy, content creation, and professional communication skills for digital and corporate environments.

Career outcome

Graduates can pursue roles creating and managing social media and digital communication for brands, agencies, media organisations and not-for-profits. Typical pathways include social media coordinator/manager, digital content creator, community manager, digital communications officer and marketing communications roles. This bachelor-level qualification supports entry into professional media and communication careers focused on social media strategy and content. Preparing graduates for media, public relations, marketing communication, and digital content production roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)