Bachelor of Media and Communication (Professional) (Public Relations)

About the course

This professionally focused media and communication degree builds skills for strategic public relations in contemporary organisations. You’ll develop capabilities in communication planning, storytelling, content creation and stakeholder engagement, with an emphasis on real-world practice and industry expectations. The course supports professional readiness through applied learning and a career-oriented structure. It is a Bachelor-level qualification in Media & Communication specialising in Public Relations.

Career outcome

Graduates can pursue careers supporting organisations’ reputations and relationships across corporate, government, not-for-profit and agency settings. Typical roles include public relations officer, communications adviser, media and publicity coordinator, content and social media specialist, stakeholder engagement officer and corporate communications assistant. Skills also apply to brand and issues communication, campaign support and media liaison. This is a Bachelor-level pathway into Media & Communication public relations roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)