Bachelor of Media and Communication (Professional) (Advertising)

About the course

This professional Bachelor of Media and Communication (Advertising) develops strategic and creative skills for contemporary advertising across digital and traditional channels. You’ll learn how to research audiences, craft persuasive messages, plan campaigns and work with clients, building a portfolio through practical, industry-informed projects. The course prepares you for professional practice in media and communication at bachelor level with an advertising focus.

Career outcome

Graduates can pursue roles across advertising and brand communication, including account executive, advertising coordinator, campaign planner, content and copy roles, social media and digital marketing support, and media assistant positions. You may work in advertising agencies, in-house marketing and communications teams, media organisations, or creative studios. This bachelor-level qualification supports entry to professional media and communication careers in advertising. Preparing graduates for media, public relations, marketing communication, and digital content production roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)