Bachelor of Media and Communication (Advertising)

About the course

The Bachelor of Media and Communication (Advertising) develops creative and strategic skills to plan and produce advertising campaigns across contemporary media. You’ll build knowledge of communication, audiences and brand storytelling while learning industry-relevant practices and working on applied projects. The degree prepares you for professional roles in advertising and related communication industries as a bachelor-level qualification in media and communication.

Career outcome

Graduates can pursue careers creating and managing advertising for brands, agencies and organisations, supporting campaign development across digital, social and traditional channels. Roles may include advertising or account coordinator, copywriter, content or social media specialist, media planning support and brand communications roles. This bachelor qualification supports entry-level professional pathways in advertising within the media and communication sector. Preparing graduates for media, public relations, marketing communication, and digital content production roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)