Bachelor of Mass Communication (Honours) in Advertising and Brand Management

About the course

Advertising and brand management mass communication honours degree focused on campaigns, branding and consumer communication. Builds strategy, creative development and media skills. The Bachelor of Mass Communication (Honours) in Advertising and Brand Management (Bachelor Degree / Honours Degree) curriculum develops core academic skills, critical thinking, and discipline-specific foundations needed for progression into higher-level university study.

Career outcome

Graduates may work in agencies or in-house marketing teams. Roles include account executive, brand executive, advertising coordinator and digital campaign assistant. Graduates can progress to further degree pathways and entry-level opportunities connected to Media & Communication, including roles that value analytical thinking, communication, and digital competency.

Living Costs in Subang Jaya**

Restaurant (Meal, Inexpensive Restaurant) RM 9 - 12	Rent per Month (1 bedroom in City Centre) RM 1,304 - 1,725	Rent per Month (1 bedroom Outside of Centre) RM 696 - 920
Transportation (Daily) RM 5 - 8	Utilities per Month (Electricity, Mobile & Internet) RM 318 - 421

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)