Marketing Double Degree Major (BA/BCom)

About the course

This marketing major, offered within Curtin’s BA/BCom double degree, explores how organisations differentiate products and services and communicate to target audiences. You’ll study branding and promotional strategy across advertising, digital and social media, public relations, retailing and sales. The major also covers pricing, distribution, international and internet marketing, with an industry-informed curriculum. This is an undergraduate business and commerce marketing major.

Career outcome

Graduates can pursue marketing roles across private, public and not-for-profit organisations, applying skills in market analysis, customer and competitor behaviour, and campaign planning. Career paths may include marketing coordinator, brand or product assistant, digital marketing assistant, promotions or communications officer, sales and retail marketing roles, and market research support. This is an undergraduate business and commerce marketing major. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Living Costs in Perth**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,255 - 1,660	Rent per Month (1 bedroom Outside of Centre) A$ 866 - 1,146
Transportation (Daily) A$ 6 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 243 - 321

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)