Bachelor of Marketing, Advertising and Public Relations

About the course

This course combines marketing, advertising and public relations to build a broad skill set for creative and commercial industries. You’ll develop strategic marketing and business knowledge alongside employability skills such as communication, teamwork and problem-solving. Opportunities may include work placement and industry-linked projects using current tools, with experience across traditional and digital media and portfolio development. This is a Bachelor Degree in business and marketing communications.

Career outcome

Graduates can pursue roles across marketing communications, advertising and public relations in agencies, corporate and not-for-profit organisations. Typical pathways include marketing or brand coordinator, advertising account executive, digital marketing assistant, content and social media roles, and entry-level public relations and communications positions. Experience with portfolios, industry tools and possible work placement supports employability. This is a Bachelor-level preparation for business and marketing communications careers.

Entry requirements

70 Indicative ATAR. ECU admission and English language requirements apply.

Living Costs in Sydney**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22	Rent per Month (1 bedroom in City Centre) A$ 2,207 - 2,918	Rent per Month (1 bedroom Outside of Centre) A$ 1,599 - 2,115
Transportation (Daily) A$ 9 - 10	Utilities per Month (Electricity, Mobile & Internet) A$ 219 - 290

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)