Bachelor of Digital Marketing

About the course

UNE’s Bachelor of Digital Marketing focuses on contemporary marketing in a fast-changing digital environment. You’ll develop skills to plan and deliver online marketing strategies, understand evolving consumer behaviour, and use digital channels to reach global audiences. The course is available on campus or online with trimester intakes and can be studied full-time or part-time. This is an undergraduate Bachelor degree in digital marketing. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue roles creating and managing digital campaigns across platforms and industries. Career paths may include digital marketing specialist, social media or content coordinator, SEO/SEM assistant, email marketing or CRM support, eCommerce marketing assistant, and marketing analytics support. Skills also suit entrepreneurs and small business owners wanting to grow online presence and customer engagement. This is a Bachelor-level qualification for careers in digital marketing and broader marketing teams.

Living Costs in Armidale**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 851 - 1,125	Rent per Month (1 bedroom Outside of Centre) A$ 764 - 1,010
Transportation (Daily) A$ 3 - 5	Utilities per Month (Electricity, Mobile & Internet) A$ 365 - 483

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)