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About the course
This major explores how digital and social media shape contemporary society, culture and politics. You’ll study online communication fundamentals alongside emerging digital innovations such as artificial intelligence, and examine how the internet influences economies and political systems. The major also builds practical skills to create, manage and maintain online communication across web publishing, collaboration tools and virtual communities within a bachelor-level double degree pathway in media and communication.
Career outcome
Graduates can pursue roles focused on creating and managing digital communication across platforms. Typical careers include online content creator, social media coordinator, web communications manager and digital producer/strategist, with pathways also into web design/development and data business analysis. Opportunities span media and communications, stakeholder engagement, advertising and marketing, aligning this undergraduate major with professional practice in media and communication.
Average Salary***
