Bachelor of Communication (Advertising and Public Relations) (KC40)

About the course

This major in the Bachelor of Communication develops skills in advertising and public relations, combining creative campaign work with strategic communication and audience insight. You’ll study public relations practice, media relations, consumer psychology and marketing communication, with options to broaden your degree through complementary studies. Delivery is available across QUT’s city campuses and includes online unit offerings within the study plan. This is an undergraduate communication major at QUT.

Career outcome

Graduates are prepared for roles across advertising and public relations, supporting organisations to build brands, manage reputation and communicate effectively with diverse audiences. Career paths can include advertising account executive, copywriter, media planner, public relations officer, communications adviser, social media or content specialist, and publicity coordinator, working in agencies, corporate communication teams, government or not-for-profits. This is an undergraduate qualification in media and communication at QUT.

Living Costs in Brisbane**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940	Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)