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About the course
UOW’s Bachelor of Business (Sport Marketing and Management) builds core business capability alongside specialist knowledge of sport markets, events and organisations. You’ll develop practical skills in marketing, management and analysis, with opportunities to connect with industry and apply learning to real-world contexts. The degree is designed to prepare you for professional business roles in the sport sector at bachelor level. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates can pursue roles across sport and broader business settings, applying marketing and management skills to clubs, venues, events, associations and commercial organisations. Career paths may include business analyst, business development consultant, conference planner, operations manager, policy analyst, product development manager, procurement officer, project coordinator, sales manager, venue manager or entrepreneur. Outcomes align with a bachelor-level business specialisation in sport marketing and management.
Entry requirements
ATAR 70 (or IB 26.25) or equivalent.
Living Costs in Wollongong**
Restaurant (Meal, Inexpensive Restaurant) A$ 16 - 21 |
Rent per Month (1 bedroom in City Centre) A$ 1,452 - 1,921 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,188 - 1,572 |
Transportation (Daily) A$ 6 - 7 |
Utilities per Month (Electricity, Mobile & Internet) A$ 242 - 320 |
Average Salary***
