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About the course
Deakin’s Bachelor of Business (Sport Management) combines core business study with specialist sport industry knowledge. You’ll build skills in areas such as sport marketing, finance, management and law, alongside event and facility management. The course emphasises practical learning and industry connections, including opportunities for placements and work-integrated learning with sport organisations. This is a Bachelor degree focused on business and sport management. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates can pursue careers across professional and community sport, applying business expertise to sport-specific settings. Roles may include sport development officer, sport marketing or sponsorship coordinator, events or competitions coordinator, club or facility administrator, and community program manager. Opportunities also extend to sport promoters, player agencies, sporting goods and retail organisations, and venue or facility management. This is a Bachelor degree pathway into the sport business sector.
Living Costs in Melbourne**
Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20 |
Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596 |
Transportation (Daily) A$ 7 - 9 |
Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318 |
Average Salary***
