Bachelor of Business (Public Relations)

About the course

The Bachelor of Business (Public Relations) at the University of Wollongong builds a strong business foundation while developing specialist skills in strategic communication and reputation management. You’ll learn how organisations engage with stakeholders across media and digital channels, supported by practical, real-world learning and industry connections. This is an on-campus undergraduate business degree focused on public relations practice. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue careers where communication and business strategy intersect, including public relations and corporate communications roles across private, government and not-for-profit sectors. Typical pathways include PR or communications officer, media adviser, stakeholder engagement coordinator, marketing communications specialist, social media/content coordinator, events communications roles, and consultancy work. This Bachelor of Business (Public Relations) supports entry to public relations-focused business careers.

Entry requirements

ATAR 70 (or equivalent).

Living Costs in Wollongong**

Restaurant (Meal, Inexpensive Restaurant) A$ 16 - 21	Rent per Month (1 bedroom in City Centre) A$ 1,452 - 1,921	Rent per Month (1 bedroom Outside of Centre) A$ 1,188 - 1,572
Transportation (Daily) A$ 6 - 7	Utilities per Month (Electricity, Mobile & Internet) A$ 242 - 320

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)