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About the course
The Bachelor of Business Professional (Marketing) at Swinburne builds practical marketing capability with a strong focus on industry-ready skills. You’ll learn to understand customers, develop brands, plan campaigns and use market insights to inform business decisions. The professional structure emphasises applied learning and employability to help you graduate prepared for modern marketing roles. This is a four-year bachelor degree in business and marketing. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates can pursue roles across marketing and communications in corporate, agency, government and not-for-profit settings. Typical pathways include marketing coordinator, brand or product assistant, digital marketing specialist, market research roles, customer insights support, social media and campaign coordination, and account management. Skills are applicable across industries where customer growth and brand strategy are priorities. This is a four-year bachelor degree leading to business and marketing careers.
Living Costs in Melbourne**
Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20 |
Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596 |
Transportation (Daily) A$ 7 - 9 |
Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318 |
Average Salary***
