Bachelor of Business (Marketing)

About the course

UOW’s Bachelor of Business (Marketing) builds practical marketing and business capability through real-world learning, industry-relevant skills and networking opportunities. You’ll develop knowledge to understand customers, shape brands, and support organisational growth and community outcomes, with flexibility to study full-time or part-time. This is an undergraduate business degree specialising in marketing. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue marketing and broader business roles across private, public and not-for-profit organisations. Career options include business analyst, business development consultant, product development manager, sales manager, operations manager, procurement officer, project coordinator, policy analyst, entrepreneur or start-up founder, as well as conference or venue management roles. This is a bachelor-level pathway into marketing and business careers. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR 70 (or equivalent).

Living Costs in Wollongong**

Restaurant (Meal, Inexpensive Restaurant) A$ 16 - 21	Rent per Month (1 bedroom in City Centre) A$ 1,452 - 1,921	Rent per Month (1 bedroom Outside of Centre) A$ 1,188 - 1,572
Transportation (Daily) A$ 6 - 7	Utilities per Month (Electricity, Mobile & Internet) A$ 242 - 320

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)