Bachelor of Business (Marketing and Management)

About the course

The Bachelor of Business (Marketing and Management) prepares you for professional work in today’s business environment, combining marketing expertise with management and leadership capability. You’ll study areas such as market research, consumer behaviour, business strategy, social media and communications, and build real-world experience through Federation University’s Co-operative Model with paid industry placement. This is a Bachelor degree focused on marketing and management practice.

Career outcome

Graduates can pursue roles across marketing and management functions in a wide range of organisations. Career options highlighted include marketing manager, marketing officer/representative, social media specialist/manager, digital business strategist, business manager/owner, manager, and change management consultant. The course’s paid industry placement supports employability and practical experience for a Bachelor-level career in business, marketing and management. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)