Bachelor of Business majoring in Marketing

About the course

This major in Marketing within the Bachelor of Business builds practical marketing capability for a fast-changing, digitally driven marketplace. You’ll explore contemporary tools and strategies including digital marketing, while developing industry-relevant skills through real-world connections and hands-on experiences. Flexible study options support learning to suit your schedule and mode. This is an undergraduate business degree focused on marketing practice and career readiness.

Career outcome

Graduates can pursue roles across private, public and not-for-profit sectors where marketing supports growth and customer engagement. Typical pathways include digital marketing, content and social media marketing, brand and product coordination, market research, campaign planning and marketing analytics support. Skills align with work in agencies and in-house teams, adapting to evolving platforms such as SEO, paid media and data-driven targeting. This is a bachelor-level pathway into marketing careers.

Living Costs in Adelaide**

Restaurant (Meal, Inexpensive Restaurant) A$ 16 - 21	Rent per Month (1 bedroom in City Centre) A$ 1,144 - 1,514	Rent per Month (1 bedroom Outside of Centre) A$ 836 - 1,105
Transportation (Daily) A$ 5 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 225 - 297

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)