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About the course
This Bachelor of Business (Honours) (Advertising) develops advanced research capability in business with a focus on advertising. You complete a combination of honours-level coursework and a substantial dissertation under academic supervision, building skills in research design and analysis. Study is planned with your supervisor and units are typically offered in Semester 1 or Semester 2 at Gardens Point or online. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates are prepared for research-informed careers in advertising and related business fields, using advanced methods to investigate markets, audiences and campaign effectiveness. The honours dissertation builds capability for roles in marketing/advertising strategy, research and insights, and for progressing to higher degree research study. This is an honours-level qualification in business and advertising. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.
Living Costs in Brisbane**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23 |
Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419 |
Transportation (Daily) A$ 7 - 8 |
Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314 |
Average Salary***
