Bachelor of Business/Bachelor of Communication (Promotional Communication)

About the course

This double degree combines business study with promotional communication to build strong commercial capability alongside creative, strategic communication skills. You’ll develop ethical decision-making, professional communication and critical thinking, while learning to shape brands and messages across digital platforms using analytics, content strategy and visual communication. The course includes practical industry-focused learning and can include internships or placements in relevant organisations.

Career outcome

Graduates are prepared for roles that blend business and communication in fast-moving digital and brand-focused environments. Career options can include social media and digital marketing roles, public relations and communications consulting, brand and content strategy, audience analytics support, and positions in media, entertainment, agencies, or in-house marketing teams. This Bachelor double degree supports professional careers spanning business and promotional communication. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR/Selection rank 70.00.

Living Costs in Brisbane**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940	Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)