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About the course
This double degree combines business analytics with broad business skills, focusing on turning data into insights for decision-making. You’ll build capability in business analysis and develop marketing expertise to understand customers, markets and digital performance. The course emphasises practical, industry-relevant learning to help you solve real business problems using analytical tools and strategy in a Bachelor-level business and analytics qualification. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates can pursue roles that blend analytics and commercial decision-making across many industries. Typical pathways include business analyst, marketing analyst, data/insights analyst, customer analytics specialist and roles in market research or digital marketing performance. You may work in consulting, finance, retail, technology or government, applying data to improve products, campaigns and operations with a Bachelor-level business and analytics qualification. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.
Living Costs in Melbourne**
Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20 |
Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596 |
Transportation (Daily) A$ 7 - 9 |
Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318 |
Average Salary***
