Bachelors of Business Management / Journalism

About the course

This dual degree combines business management with journalism to build leadership, commercial insight and strong communication skills. You’ll study core business areas such as accounting, economics, marketing and strategy while developing journalism and digital media capabilities. The program emphasizes applied projects and practical experience to prepare you for roles across media, communications and business. This is a Bachelor-level program in media and communication. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue careers that blend business and storytelling across traditional and digital platforms. Possible pathways include journalism and reporting, digital content creation, publishing, corporate communications, media strategy, and public relations. The combination of management and media skills also suits roles supporting brands, organisations and projects that rely on clear messaging and audience engagement. This is a Bachelor-level program in media and communication. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Living Costs in Brisbane**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940	Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)