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Marketing Executive

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What does a Marketing Executive do?

Marketing Executives aim to maximise profits through developing sale strategies which match the client's requirement and by promoting products, services or ideas. The job duties of a marketing executive including oversee and develop marketing campaigns; conduct research and analyse data to identify and define audiences; or promote activities, manage campaigns on social media.

Area of specialization may include event management, direct marketing, online marketing, marketing communications or public relations.

How to become a Marketing Executive?

Typically marketing opportunities are open to graduates from any degree discipline. However, a degree or postgraduate qualification in a subject such as marketing, economics, business, statistics or sociology may be beneficial or preferred by employers.

Average Salary**

**Source: payscale.com

Career Outlook

Entry-Level
Marketing Officer, Account Executive, Media Sales Executive
Mid-Career
Marketing Manager, Account Manager, Media Manager
Experienced
Marketing Director, Marketing Lead, Regional Marketing Director

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