What does a Marketing Executive do?
Marketing Executives aim to maximise profits through developing sale strategies which match the client's requirement and by promoting products, services or ideas. The job duties of a marketing executive including oversee and develop marketing campaigns; conduct research and analyse data to identify and define audiences; or promote activities, manage campaigns on social media.
Area of specialization may include event management, direct marketing, online marketing, marketing communications or public relations.
How to become a Marketing Executive?
Typically marketing opportunities are open to graduates from any degree discipline. However, a degree or postgraduate qualification in a subject such as marketing, economics, business, statistics or sociology may be beneficial or preferred by employers.