Master of Marketing (Business Analytics)

关于课程

The Master of Marketing (Business Analytics) builds advanced marketing capability with a strong focus on data-driven decision making. You’ll learn to interpret customer and market data, apply analytics tools and techniques, and develop evidence-based marketing strategies across digital and traditional channels. The course is designed to strengthen strategic insight and practical skills for marketing leadership in a master-level business and commerce specialisation.

职业成果

Graduates can pursue roles that combine marketing strategy and analytics, such as marketing analyst, digital marketing specialist, customer insights analyst, CRM/loyalty analyst, brand or product manager, and marketing manager. Skills are relevant across sectors including retail, services, technology, consumer goods and consulting, where organisations rely on customer data to guide targeting, acquisition and retention decisions in a master-level business and commerce career pathway. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)