Master of Analytics

关于课程

The Master of Analytics (Marketing) is designed for professionals who want to apply data-driven methods to marketing decisions. You’ll build capability in marketing analytics and interpretation of data to improve customer insights, campaign performance and strategic decision-making. The program develops advanced analytical thinking for marketing contexts and supports career development in modern, insight-led marketing practice at master’s level. The programme builds executive-level capability in strategy, finance, operations, and organisational leadership for global business environments.

职业成果

Graduates may pursue roles that combine marketing strategy with analytics, working across sectors such as retail, consumer goods, digital platforms, consulting and services. Typical pathways include marketing analyst, customer insights analyst, digital marketing analytics specialist, CRM/loyalty analyst, marketing performance manager and growth or product analytics roles. This master’s degree supports progression into marketing leadership informed by data and measurement. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

悉尼的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 22	每月租金 （市中心一间卧室） A$ 2,207 - 2,918	每月租金 （中心外有一间卧室） A$ 1,599 - 2,115
运输 （日常的） A$ 9 - 10	每月公用事业费用 （电力、移动和互联网） A$ 219 - 290

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)