Social Media and Digital Marketing

关于课程

This undergraduate specialisation builds practical knowledge of social media and digital marketing in a rapidly changing online environment. You’ll learn how digital platforms shape customer behaviour and how marketing applies across business and other fields. It is designed to complement a range of degrees and can add a strong digital dimension to non-business study areas. This is an undergraduate specialisation in business and marketing. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

This specialisation can support careers where organisations need to grow audiences and manage digital channels. Graduates may pursue roles such as digital marketing officer/manager, brand coordinator, social media manager, or fundraising and events coordinator. It is relevant across advertising and marketing, retail and wholesale, manufacturing, leisure and tourism, education, and other service industries. This is an undergraduate specialisation aligned to business and marketing careers. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

珀斯的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,255 - 1,660	每月租金 （中心外有一间卧室） A$ 866 - 1,146
运输 （日常的） A$ 6 - 8	每月公用事业费用 （电力、移动和互联网） A$ 243 - 321

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)