Bachelor of Communication and Media (Marketing Communication and Advertising)

关于课程

This major within UOW’s Bachelor of Communication and Media develops skills in persuasive communication, advertising and marketing strategy, and creating content for contemporary media channels. You’ll explore how audiences, brands and campaigns work across digital and traditional platforms while building practical industry-relevant capabilities. The degree supports a broad foundation for undergraduate study in media and communication. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates may work in advertising, marketing and media roles such as account executive, advertising or brand manager, campaign manager, copywriter, art or creative director, digital marketing officer, media buyer, and media sales manager. The program supports careers across agencies, corporate communications teams, media organisations and creative industries. This provides bachelor-level preparation for professional practice in marketing communication and advertising. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR-SR 70 (or IBAS 26.25).

卧龙岗的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 16 - 21	每月租金 （市中心一间卧室） A$ 1,452 - 1,921	每月租金 （中心外有一间卧室） A$ 1,188 - 1,572
运输 （日常的） A$ 6 - 7	每月公用事业费用 （电力、移动和互联网） A$ 242 - 320

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)