商业学士（市场营销）

关于课程

The Bachelor of Business (Marketing) at Swinburne builds skills in understanding customers, shaping brands and planning marketing strategies across digital and traditional channels. You’ll learn to analyse markets and consumer behaviour, develop campaigns and apply practical business knowledge to real problems. The course provides a broad business foundation with a marketing specialisation for bachelor-level study in business and commerce. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue roles that create and deliver value for organisations through market research, branding and communications. Typical pathways include marketing coordinator, digital marketing specialist, brand assistant/manager, social media or content roles, customer/CRM support and sales or business development. Opportunities exist across agencies, corporates, retail, tech and not-for-profits, building a bachelor-level career in business and commerce. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)