Bachelor of Arts (Honours) in Marketing Management

关于课程

Covers branding, consumer behaviour, market research and marketing strategy. Builds skills to plan and execute campaigns across channels with a focus on customer value. The Bachelor of Arts (Honours) in Marketing Management (Bachelor Degree / Honours Degree) curriculum develops core academic skills, critical thinking, and discipline-specific foundations needed for progression into higher-level university study.

职业成果

Prepares for marketing executive and coordinator roles in agencies and in-house teams. Graduates may work in brand support, market research assistance, or campaign operations. Graduates can progress to further degree pathways and entry-level opportunities connected to Business & Commerce, including roles that value analytical thinking, communication, and digital competency.

吉隆坡的生活成本**

餐厅 （膳食，便宜的餐厅） RM 10 - 14	每月租金 （市中心一间卧室） RM 1,876 - 2,481	每月租金 （中心外有一间卧室） RM 1,086 - 1,436
运输 （日常的） RM 5 - 6	每月公用事业费用 （电力、移动和互联网） RM 294 - 388

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)