Bachelor of Marketing

关于课程

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

These course outcomes are aligned with the Australian Qualifications Framework level 7 and Monash Graduate Attributes.Upon successful completion of this course it is expected that students will:1. be critical and creative scholars who produce: innovative solutions to problemsapply research skills to business challengescommunicate effectively and perceptively 2. be responsible and effective global citizens who: engage in an internationalised worldexhibit cross-cultural competencedemonstrate ethical values 3.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)