市场营销硕士

关于课程

The Master of Marketing develops advanced capabilities in contemporary marketing, including customer insight, brand strategy and data-informed decision-making. You’ll explore how digital channels, analytics and changing consumer behaviour shape marketing performance, and build practical skills through applied learning. The program is designed for graduates and professionals seeking specialist marketing expertise at master’s level in business and commerce.

职业成果

Graduates can pursue roles across industry and agencies where strategic and digital marketing skills are valued. Typical opportunities include marketing manager, brand manager, digital marketing specialist, product or category manager, marketing communications specialist and market research/insights roles. The course supports progression into leadership positions by strengthening strategy, analytics and campaign planning expertise at master’s level in business and commerce. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)