Master of Business Information Systems (Digital Marketing)

关于课程

The Master of Business Information Systems (Digital Marketing) develops advanced capability at the intersection of business, information systems and digital marketing. You’ll build skills to plan and evaluate digital strategies, use data and technology to improve customer engagement, and support digital transformation in organisations. This master coursework degree prepares you to apply contemporary digital tools and analytics in business information systems practice. The programme deepens expertise in software architecture, data systems, and emerging technologies for advanced IT leadership.

职业成果

Graduates can pursue roles that combine information systems expertise with digital marketing capability, supporting technology-enabled customer and business outcomes. Career paths may include digital marketing specialist, marketing technologist, CRM and customer analytics roles, digital strategy or e-commerce roles, and business/systems analyst positions in marketing-led teams. This master coursework degree supports professional careers in IT-enabled digital marketing and information systems.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)