Bachelor of Media and Communication (Professional) (Advertising)

关于课程

This professional Bachelor of Media and Communication (Advertising) develops strategic and creative skills for contemporary advertising across digital and traditional channels. You’ll learn how to research audiences, craft persuasive messages, plan campaigns and work with clients, building a portfolio through practical, industry-informed projects. The course prepares you for professional practice in media and communication at bachelor level with an advertising focus.

职业成果

Graduates can pursue roles across advertising and brand communication, including account executive, advertising coordinator, campaign planner, content and copy roles, social media and digital marketing support, and media assistant positions. You may work in advertising agencies, in-house marketing and communications teams, media organisations, or creative studios. This bachelor-level qualification supports entry to professional media and communication careers in advertising. Preparing graduates for media, public relations, marketing communication, and digital content production roles.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)