Marketing Double Degree Major (BA/BCom)

关于课程

This marketing major, offered within Curtin’s BA/BCom double degree, explores how organisations differentiate products and services and communicate to target audiences. You’ll study branding and promotional strategy across advertising, digital and social media, public relations, retailing and sales. The major also covers pricing, distribution, international and internet marketing, with an industry-informed curriculum. This is an undergraduate business and commerce marketing major.

职业成果

Graduates can pursue marketing roles across private, public and not-for-profit organisations, applying skills in market analysis, customer and competitor behaviour, and campaign planning. Career paths may include marketing coordinator, brand or product assistant, digital marketing assistant, promotions or communications officer, sales and retail marketing roles, and market research support. This is an undergraduate business and commerce marketing major. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

珀斯的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,255 - 1,660	每月租金 （中心外有一间卧室） A$ 866 - 1,146
运输 （日常的） A$ 6 - 8	每月公用事业费用 （电力、移动和互联网） A$ 243 - 321

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)