Marketing (3 years)

关于课程

This undergraduate Marketing major explores how organisations understand customers, shape value propositions and build brands in changing markets. You’ll develop practical skills in areas such as consumer insight, market research and strategy, with an emphasis on real-world decision-making and contemporary marketing channels. It prepares you for business-focused study and careers in marketing and related commercial fields. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue roles across marketing and sales functions in a wide range of industries. Potential pathways include marketing management, advertising and communications, sales management, digital marketing, distribution and channel management, product development and brand management. The major builds foundational knowledge and applied skills for entry-level to developing professional roles in business and commerce marketing. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

珀斯的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,255 - 1,660	每月租金 （中心外有一间卧室） A$ 866 - 1,146
运输 （日常的） A$ 6 - 8	每月公用事业费用 （电力、移动和互联网） A$ 243 - 321

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)