Bachelor of Business (Sport Marketing and Management)

关于课程

UOW’s Bachelor of Business (Sport Marketing and Management) builds core business capability alongside specialist knowledge of sport markets, events and organisations. You’ll develop practical skills in marketing, management and analysis, with opportunities to connect with industry and apply learning to real-world contexts. The degree is designed to prepare you for professional business roles in the sport sector at bachelor level. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue roles across sport and broader business settings, applying marketing and management skills to clubs, venues, events, associations and commercial organisations. Career paths may include business analyst, business development consultant, conference planner, operations manager, policy analyst, product development manager, procurement officer, project coordinator, sales manager, venue manager or entrepreneur. Outcomes align with a bachelor-level business specialisation in sport marketing and management.

Entry requirements

ATAR 70 (or IB 26.25) or equivalent.

卧龙岗的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 16 - 21	每月租金 （市中心一间卧室） A$ 1,452 - 1,921	每月租金 （中心外有一间卧室） A$ 1,188 - 1,572
运输 （日常的） A$ 6 - 7	每月公用事业费用 （电力、移动和互联网） A$ 242 - 320

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)