商业学士（市场营销）

关于课程

UOW’s Bachelor of Business (Marketing) builds practical marketing and business capability through real-world learning, industry-relevant skills and networking opportunities. You’ll develop knowledge to understand customers, shape brands, and support organisational growth and community outcomes, with flexibility to study full-time or part-time. This is an undergraduate business degree specialising in marketing. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue marketing and broader business roles across private, public and not-for-profit organisations. Career options include business analyst, business development consultant, product development manager, sales manager, operations manager, procurement officer, project coordinator, policy analyst, entrepreneur or start-up founder, as well as conference or venue management roles. This is a bachelor-level pathway into marketing and business careers. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Entry requirements

ATAR 70 (or equivalent).

卧龙岗的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 16 - 21	每月租金 （市中心一间卧室） A$ 1,452 - 1,921	每月租金 （中心外有一间卧室） A$ 1,188 - 1,572
运输 （日常的） A$ 6 - 7	每月公用事业费用 （电力、移动和互联网） A$ 242 - 320

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)