Master of Business Administration (Digital Marketing)

关于课程

This MBA specialisation in Digital Marketing builds advanced business leadership capability alongside contemporary marketing strategy for digital channels. You’ll develop skills to plan, deliver and measure data-informed campaigns, strengthen customer engagement, and align marketing decisions with organisational goals. Designed for professionals, the program supports career progression into management roles, completing a master coursework qualification in business and digital marketing.

职业成果

Graduates can pursue roles that combine management capability with digital marketing expertise across industries. Potential pathways include digital marketing manager, marketing manager, brand or product manager, growth/CRM specialist, digital strategy consultant, and roles in performance marketing and customer experience. The qualification supports advancement into leadership positions that oversee marketing teams, budgets and strategy, as a master coursework credential in business and digital marketing.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)