Bachelor of Media and Communication (Social Media)

关于课程

This Bachelor of Media and Communication majoring in Social Media develops practical and strategic skills for creating, managing and analysing social media content and campaigns. You’ll explore digital storytelling, audience engagement, branding and communication across platforms, supported by industry-informed teaching. Graduates gain a strong foundation in contemporary media practice and communication theory through a three-year bachelor degree in Media & Communication.

职业成果

Graduates can pursue roles across digital communication and content industries, such as social media coordinator/manager, content creator, digital communications officer, community manager, or PR and marketing assistant. The course supports skills in platform strategy, campaign planning, audience insight and performance measurement, helping you work in agencies, corporate communications, government, or not-for-profits with a bachelor-level qualification in Media & Communication. Preparing graduates for media, public relations, marketing communication, and digital content production roles.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)