Bachelor of Business Professional (Marketing)

关于课程

The Bachelor of Business Professional (Marketing) at Swinburne builds practical marketing capability with a strong focus on industry-ready skills. You’ll learn to understand customers, develop brands, plan campaigns and use market insights to inform business decisions. The professional structure emphasises applied learning and employability to help you graduate prepared for modern marketing roles. This is a four-year bachelor degree in business and marketing. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue roles across marketing and communications in corporate, agency, government and not-for-profit settings. Typical pathways include marketing coordinator, brand or product assistant, digital marketing specialist, market research roles, customer insights support, social media and campaign coordination, and account management. Skills are applicable across industries where customer growth and brand strategy are priorities. This is a four-year bachelor degree leading to business and marketing careers.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)