Bachelor of Business (Marketing and Management)

关于课程

The Bachelor of Business (Marketing and Management) prepares you for professional work in today’s business environment, combining marketing expertise with management and leadership capability. You’ll study areas such as market research, consumer behaviour, business strategy, social media and communications, and build real-world experience through Federation University’s Co-operative Model with paid industry placement. This is a Bachelor degree focused on marketing and management practice.

职业成果

Graduates can pursue roles across marketing and management functions in a wide range of organisations. Career options highlighted include marketing manager, marketing officer/representative, social media specialist/manager, digital business strategist, business manager/owner, manager, and change management consultant. The course’s paid industry placement supports employability and practical experience for a Bachelor-level career in business, marketing and management. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)