商业学士（市场营销）

关于课程

The Bachelor of Business (Marketing) builds a solid foundation in core business areas such as management, business law, governance and social responsibility, while developing specialist marketing capability. You’ll explore consumer behaviour, branding, digital and social media marketing, and market research, with a practical internship or industry project to apply skills in real settings. This is an undergraduate business degree specialising in marketing. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue marketing roles across agencies, corporate teams and growing businesses, applying skills in strategy, branding, digital campaigns and market insights. Career paths may include advertising executive, brand or product manager, content strategist, digital marketing specialist, market research analyst, marketing manager, sales and business development manager, or social media manager. This is a bachelor-level qualification for careers in marketing and business. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Living Costs in Sunshine Coast**

餐厅 （膳食，便宜的餐厅） A$ 17 - 22	每月租金 （市中心一间卧室） A$ 1,148 - 1,518	每月租金 （中心外有一间卧室） A$ 977 - 1,292
运输 （日常的） A$ 3 - 10	每月公用事业费用 （电力、移动和互联网） A$ 271 - 359

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)