{"id":340419,"date":"2022-06-22T15:15:17","date_gmt":"2022-06-22T05:15:17","guid":{"rendered":"https:\/\/augstudy.com\/?p=340419"},"modified":"2025-10-14T14:22:59","modified_gmt":"2025-10-14T03:22:59","slug":"a-future-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/augstudy.com\/zh\/a-future-in-digital-marketing\/","title":{"rendered":"\u6570\u5b57\u8425\u9500\u7684\u672a\u6765"},"content":{"rendered":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-340421\" src=\"https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/itform.png\" alt=\"\" width=\"766\" height=\"519\" srcset=\"https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/itform.png 1108w, https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/itform-300x203.png 300w, https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/itform-1024x694.png 1024w, 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400;\">\u6570\u5b57\u8425\u9500\u9700\u8981\u521b\u9020\u529b\u548c\u6280\u672f\u77e5\u8bc6\u7684\u72ec\u7279\u7ed3\u5408\u3002\u56e0\u6b64\uff0c\u6570\u5b57\u8425\u9500\u4eba\u5458\u5fc5\u987b\u638c\u63e1\u5e7f\u6cdb\u7684\u6280\u80fd\u548c\u5de5\u5177\uff0c\u4ee5\u4fbf\u5728\u4ed6\u4eec\u7528\u6765\u521b\u5efa\u3001\u90e8\u7f72\u3001\u7ba1\u7406\u548c\u8ddf\u8e2a\u8425\u9500\u6d3b\u52a8\u7684\u4e0d\u65ad\u589e\u957f\u7684\u6570\u5b57\u5a92\u4f53\u6e20\u9053\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002\u5728\u5982\u6b64\u5e7f\u9614\u7684\u9886\u57df\u4e2d\uff0c\u60a8\u4f1a\u9047\u5230\u5404\u79cd\u5404\u6837\u7684\u90e8\u5206\uff0c\u6bcf\u4e2a\u90e8\u5206\u90fd\u9700\u8981\u72ec\u7279\u7684\u6280\u80fd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u6570\u5b57\u8425\u9500\u804c\u4e1a\u7684\u91cd\u8981\u6280\u80fd\u5217\u8868\u3002<\/span><\/p>\n<h4><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<ol>\n<li>\n<h3><strong> \u6570\u636e\u5206\u6790<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u60a8\u5fc5\u987b\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u548c\u7406\u89e3 Google Analytics \u6216 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u548c SQL \u7b49\u66ff\u4ee3\u65b9\u6848\u3002\u76d1\u63a7\u548c\u62a5\u544a\u53ef\u80fd\u5f88\u68d8\u624b\uff0c\u4f46\u5b83\u6709\u52a9\u4e8e\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u884c\u4e3a\u3002\u6709\u4e86\u8fd9\u4e9b\u77e5\u8bc6\uff0c\u60a8\u5c31\u53ef\u4ee5\u5c06\u5176\u5e94\u7528\u5230\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u4e2d\uff0c\u4ee5\u63d0\u9ad8\u6d41\u91cf\u548c\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<h4><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<ol start=\"2\">\n<li>\n<h3><strong> SEO\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6216 SEO \u6b63\u5728\u6784\u5efa\u60a8\u7684\u5185\u5bb9\u4ee5\u663e\u793a\u5728\u641c\u7d22\u5f15\u64ce\u7f51\u7ad9\uff08Google\u3001Bing\u3001Yahoo\uff09\u4e0a\u3002\u8425\u9500\u4eba\u5458\u4f1a\u5c1d\u8bd5\u5bf9\u4e0e\u5176\u4e1a\u52a1\u76f8\u5173\u7684\u67d0\u4e2a\u5355\u8bcd\u6216\u77ed\u8bed\u8fdb\u884c\u201c\u6392\u540d\u201d\uff0c\u4ee5\u4fbf\u6f5c\u5728\u5ba2\u6237\u627e\u5230\u5b83\u4eec\u3002\u8fd9\u79f0\u4e3a\u6709\u673a\u6d41\u91cf\u3002\u5982\u679c\u60a8\u60f3\u6210\u4e3a\u4e00\u540d\u6210\u529f\u7684\u6570\u5b57\u8425\u9500\u4eba\u5458\uff0c\u4e86\u89e3 SEO \u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<h4><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<ol start=\"3\">\n<li>\n<h3><strong> \u5185\u5bb9\u8425\u9500<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5185\u5bb9\u8425\u9500\u662f\u6307\u4e3a\u53d7\u4f17\u521b\u9020\u548c\u63a8\u5e7f\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3002\u5b83\u6709\u52a9\u4e8e\u5efa\u7acb\u89c2\u4f17\u7684\u4fe1\u4efb\u5e76\u5438\u5f15\u65b0\u8bbf\u5ba2\u3002\u60a8\u5728\u7f51\u4e0a\u770b\u5230\u7684\u6240\u6709\u5185\u5bb9\uff0c\u65e0\u8bba\u662f\u535a\u5ba2\u6587\u7ae0\u8fd8\u662f YouTube \u89c6\u9891\uff0c\u90fd\u662f\u5185\u5bb9\u8425\u9500\u7684\u7ed3\u679c\u3002\u54c1\u724c\u80fd\u591f\u901a\u8fc7\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u89e3\u51b3\u6f5c\u5728\u5ba2\u6237\u7684\u73b0\u5b9e\u751f\u6d3b\u95ee\u9898\uff0c\u4ece\u800c\u5e2e\u52a9\u4ed6\u4eec\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f5c\u4e3a\u6570\u5b57\u8425\u9500\u4eba\u5458\uff0c\u60a8\u5fc5\u987b\u4e3a\u4e0d\u540c\u54c1\u724c\u89c4\u5212\u3001\u521b\u5efa\u548c\u63a8\u5e7f\u5185\u5bb9\u3002\u60a8\u8fd8\u5fc5\u987b\u786e\u5b9a\u54ea\u79cd\u5f62\u5f0f\u7684\u5185\u5bb9\u6700\u9002\u5408\u516c\u53f8\u4ee5\u53ca\u54ea\u4e9b\u5e73\u53f0\u6700\u9002\u5408\u516c\u53f8\u3002\u8fd9\u4e2a\u89d2\u8272\u9700\u8981\u521b\u9020\u529b\u548c\u5bf9\u54c1\u724c\u8981\u6c42\u7684\u6e05\u6670\u7406\u89e3\u3002<\/span><\/p>\n<h4><div style=\"background-color:; height: 20px;\" class=\"nicdark_section\"><\/div><\/h4>\n<h2><strong>\u63a2\u7d22\u6570\u5b57\u8425\u9500\u804c\u4e1a<\/strong><\/h2>\n<h4><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-340422\" src=\"https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/marketing-careers-1.png\" alt=\"\" width=\"737\" height=\"369\" srcset=\"https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/marketing-careers-1.png 1600w, https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/marketing-careers-1-300x150.png 300w, https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/marketing-careers-1-1024x512.png 1024w, https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/marketing-careers-1-768x384.png 768w, https:\/\/augstudy.com\/aug-website-files\/wp-content\/uploads\/2022\/06\/marketing-careers-1-1536x768.png 1536w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<p><span style=\"font-weight: 400;\">D<\/span><span style=\"font-weight: 400;\">\u6570\u5b57\u8425\u9500\u662f\u4e00\u4e2a\u4e0d\u65ad\u6269\u5c55\u7684\u884c\u4e1a\uff0c\u5177\u6709\u591a\u79cd\u4e0d\u540c\u7684\u89d2\u8272\u3002\u4ee5\u4e0b\u53ea\u662f\u6570\u5b57\u8425\u9500\u4e2d\u7684\u4e00\u4e9b\u9876\u7ea7\u89d2\u8272\u3002<\/span><\/p>\n<h4><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<h3><b>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e9b\u6570\u5b57\u8425\u9500\u804c\u4f4d\u4e2d\uff0c\u60a8\u5c06\u5229\u7528 SEO \u4e13\u5bb6\u7684\u6280\u80fd\u6765\u5e2e\u52a9\u589e\u52a0\u6d41\u91cf\u548c\u6539\u8fdb\u5185\u5bb9\u3002 SEO \u4e13\u5bb6\u6216 SEO \u7ecf\u7406\u5c06\u5f00\u53d1\u4e13\u95e8\u65e8\u5728\u5e2e\u52a9\u516c\u53f8\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u83b7\u5f97\u52a8\u529b\u7684\u5185\u5bb9\u548c\u5185\u5bb9\u9879\u76ee\u3002\u8fd9\u79cd\u7c7b\u578b\u7684 SEO \u4e13\u4e1a\u4eba\u5458\u8fd8\u5c06\u63d0\u4f9b\u8f93\u5165\uff0c\u7528\u4e8e\u4f7f\u5185\u5bb9\u521b\u5efa\u8005\u4fdd\u6301\u76ee\u6807\uff0c\u5e76\u5bf9\u63d0\u9ad8 Google \u548c\u793e\u4ea4\u5a92\u4f53\u6027\u80fd\u6240\u9700\u7684\u5185\u5bb9\u7b56\u7565\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<h4><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<h3><b>\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u7528\u6237\u4f53\u9a8c (UX) \u8bbe\u8ba1\u5e08\u8d1f\u8d23\u7f51\u7ad9\u548c\u6570\u5b57\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u7684\u7aef\u5230\u7aef\u5f00\u53d1\u3002\u65e0\u8bba\u662f\u5728\u7f51\u7ad9\u5f00\u53d1\u8fd8\u662f\u6570\u5b57\u8425\u9500\u56e2\u961f\u4e2d\u5de5\u4f5c\uff0c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u90fd\u5fc5\u987b\u4ece\u6574\u4e2a\u8425\u9500\u4f53\u9a8c\u4e2d\u4e86\u89e3\u7f51\u7ad9\uff0c\u4e3a\u6b64\uff0c\u4ed6\u4eec\u9700\u8981\u4e86\u89e3\u53d7\u4f17\u5e76\u5bf9\u7279\u5b9a\u5ba2\u6237\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6709\u6df1\u5165\u7684\u4e86\u89e3\u3002<\/span><\/p>\n<h4><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<h3><b>\u4f01\u4e1a\u5bb6<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u60f3\u8981\u6210\u4e3a\u4f01\u4e1a\u5bb6\u7684\u4eba\u6765\u8bf4\uff0c\u5b66\u4e60\u6570\u5b57\u8425\u9500\u52bf\u5728\u5fc5\u884c\u3002\u6570\u5b57\u8425\u9500\u4eba\u5458\u5bf9\u591a\u79cd\u5728\u7ebf\u5de5\u5177\u548c\u5e73\u53f0\u62e5\u6709\u4e30\u5bcc\u7684\u77e5\u8bc6\u3002\u4ed6\u4eec\u53ef\u4ee5\u521b\u5efa\u7f51\u7ad9\u3001\u521b\u5efa\u4ea7\u54c1\u5e76\u5c06\u5176\u9500\u552e\u5230\u76ee\u6807\u5e02\u573a\u3002\u5982\u679c\u60a8\u6df1\u5165\u7814\u7a76\u6570\u5b57\u8425\u9500\u6280\u80fd\uff0c\u5982\u679c\u60a8\u613f\u610f\uff0c\u60a8\u53ef\u4ee5\u81ea\u5df1\u5f00\u5c55\u5728\u7ebf\u4e1a\u52a1\u3002\u6216\u8005\uff0c\u60a8\u751a\u81f3\u53ef\u4ee5\u6210\u4e3a\u4e00\u540d\u6570\u5b57\u8425\u9500\u987e\u95ee\u5e76\u5f00\u59cb\u81ea\u7531\u804c\u4e1a\uff01<\/span><\/p>\n<h4><div style=\"background-color:; height: 20px;\" class=\"nicdark_section\"><\/div><\/h4>\n<h2><strong>\u6fb3\u5927\u5229\u4e9a\u6570\u5b57\u8425\u9500\u8bfe\u7a0b<\/strong><\/h2>\n<h4><div style=\"background-color:; height: 10px;\" class=\"nicdark_section\"><\/div><\/h4>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u6570\u5b57\u8425\u9500\u57fa\u7840\u77e5\u8bc6\u548c\u83b7\u5f97\u5b9e\u8df5\u77e5\u8bc6\u7684\u6700\u4f73\u65b9\u6cd5\u4e4b\u4e00\u663e\u7136\u662f\u901a\u8fc7\u8bfe\u7a0b\u3002\u5f3a\u5927\u800c\u5b8c\u5584\u7684\u8bfe\u7a0b\u548c\u8d44\u683c\u5c06\u5e2e\u52a9\u60a8\u57f9\u517b\u5feb\u901f\u6210\u4e3a\u6210\u529f\u7684\u6570\u5b57\u8425\u9500\u4eba\u5458\u6240\u9700\u7684\u6280\u80fd\u5e76\u4fc3\u8fdb\u60a8\u7684\u804c\u4e1a\u751f\u6daf\u3002\u4ee5\u4e0b\u662f\u60a8\u53ef\u4ee5\u8003\u8651\u7684\u6fb3\u5927\u5229\u4e9a\u9876\u7ea7\u8425\u9500\u8ba1\u5212\u7684\u7cbe\u9009\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\u65b0\u5357\u5a01\u5c14\u58eb\u5927\u5b66 | <a href=\"https:\/\/www.unsw.edu.au\/study\/undergraduate\/bachelor-of-commerce?studentType=International\">\u8425\u9500\u8bfe\u7a0b<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6089\u5c3c\u5927\u5b66| <\/span><a href=\"https:\/\/www.sydney.edu.au\/business\/study\/study-areas\/marketing.html\"><span style=\"font-weight: 400;\">\u8425\u9500\u8bfe\u7a0b<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ea6\u8003\u745e\u5927\u5b66 | <\/span><a href=\"https:\/\/mq.edu.au\/study\/find-a-course\/courses\/bachelor-of-marketing-and-media\"><span style=\"font-weight: 400;\">\u5e02\u573a\u8425\u9500\u4e0e\u5a92\u4f53\u5b66\u58eb<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/mq.edu.au\/study\/find-a-course\/courses\/master-of-marketing\"><span style=\"font-weight: 400;\">\u5e02\u573a\u8425\u9500\u7855\u58eb<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6089\u5c3c\u79d1\u6280\u5927\u5b66| <\/span><a href=\"https:\/\/www.uts.edu.au\/study\/business\/marketing\"><span style=\"font-weight: 400;\">\u8425\u9500\u8bfe\u7a0b<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u897f\u6fb3\u5927\u5229\u4e9a\u5927\u5b66| <\/span><a href=\"https:\/\/www.uwa.edu.au\/study\/courses\/master-of-marketing\"><span style=\"font-weight: 400;\">\u5e02\u573a\u8425\u9500\u7855\u58eb<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6606\u58eb\u5170\u79d1\u6280\u5927\u5b66 | <\/span><a href=\"https:\/\/www.qut.edu.au\/courses\/bachelor-of-business-marketing\"><span style=\"font-weight: 400;\">\u5546\u4e1a\u5b66\u58eb\uff08\u5e02\u573a\u8425\u9500\uff09<\/span><\/a><\/li>\n<\/ul>\n<h3><\/h3>","protected":false},"excerpt":{"rendered":"<p>\u6025\u9700\u7684\u6570\u5b57\u8425\u9500\u6280\u80fd\u6709\u54ea\u4e9b\uff1f<\/p>","protected":false},"author":1,"featured_media":340426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169,171,170,6,173,174],"tags":[382,700],"class_list":["post-340419","post","type-post","status-publish","format-standard","hentry","category-australia-news","category-indonesia-news","category-malaysia-news","category-news","category-philippines-news","category-singapore-news","tag-career","tag-skills","destination-course-australia","destination-course-ireland","destination-course-malaysia","destination-course-new-zealand","destination-course-singapore","destination-course-switzerland","destination-course-united-kingdom","destination-course-united-states-of-america","studylevel-course-bachelor-degree-honours-degree","studylevel-course-foundation-studies","studylevel-course-high-school","studylevel-course-masters","studylevel-course-phd-doctoral"],"yoast_head":"<!-- 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