Digital and Social Media Major (BA)

关于课程

This major examines the social, cultural and political impacts of the internet and digital platforms, focusing on how online communication shapes communities, public life and organisations. You’ll build foundational knowledge of networking, collaboration and information sharing across digital and social media, with opportunities to develop practical portfolio-ready work. This undergraduate major supports pathways into digital and social media strategy within a Bachelor-level degree.

职业成果

Graduates can pursue diverse roles across digital and social media strategy, content development and policy-related work. Typical careers include online content creator, social media coordinator, web communications manager, digital producer/strategist, web designer/developer, data business analyst and policymaker. Opportunities span media and communications, advertising and marketing, research and policy, and the non-profit and community sector, aligned to a Bachelor-level media and communication major.

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)